Monday, February 23, 2009

What's stopping Slumdog Millionaire from making a killing in India - the country that forms its backdrop - like it has

Oscar

abroad? A late release, widespread piracy and poor publicity, say those in the trade.

Released in India on Jan 23, the underdog-wins drama by British director Danny Boyle managed a meagre Rs 215 million - only four per cent of its global collections worth over $100 million - even though it has got 10 Oscar nominations.

"By the time it came to India, it was already out in the market on pirated discs and the majority of people had downloaded and seen the English movie," Joginder Mahajan, a Delhi-based distributor, said.

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